About Us

EquiShoots started with a simple idea: making it easier to find your competition photos.

As riders, we know how much the photos mean. Being able to look back, save your images, and have everything in one place. But reality is often different - photos are scattered across different photographers and platforms, making it both time-consuming and frustrating to find what you're looking for.

For photographers, it's the same story, just from the other side. A lot of time goes into administration, sales, and trying to reach their customers.

That's where EquiShoots took shape.

A platform where everything comes together - where riders easily find their photos and photographers reach more customers, without spending time on everything around it.

We're building EquiShoots with a clear goal: to make the entire experience simpler, clearer, and more accessible.

Founded by riders - for equestrian sport.


NH

Natalie Hedman Karlsson

Founder

Former competitive rider with strong roots in equestrian sport. Background in business development, marketing, and growth at international premium companies.

OP

Oscar Persson

Developer

Specialized in cybersecurity within global tech environments, responsible for the development of the platform and the technical infrastructure behind EquiShoots.